Brax allows you to pull dozens of Google Analytics metrics into reporting and map it at the campaign, publisher, widget/section, and ad level. This means you can see such metrics as bounce rate or page views by each dimension.

Be sure to have your UTM tracking set up properly. http://support.brax.io/google-analytics/how-to-set-up-utm-tags-in-brax

To select a metric:

  1. Click your email in the top right.
  2. Select Account.
  3. Go go the Google Analytics section and click the pencil icon to edit your metrics.
  4. Select New Metric from the top right.
  5. Select a metric from the drop down choices.
  6. Press save!

Give the system a few mins to start pulling in your new metric.

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