Brax allows you to pull dozens of Google Analytics metrics into reporting and map it at the campaign, publisher, widget/section, and ad level. This means you can see such metrics as bounce rate or page views by each dimension.
Be sure to have your UTM tracking set up properly. http://support.brax.io/google-analytics/how-to-set-up-utm-tags-in-brax
To select a metric:
- Click your email in the top right.
- Select Account.
- Go go the Google Analytics section and click the pencil icon to edit your metrics.
- Select New Metric from the top right.
- Select a metric from the drop down choices.
- Press save!
Give the system a few mins to start pulling in your new metric.