The Difference Between Update Bid "By" vs "To" Rule

What you need to know before you update that bid!

There are many reasons why you might want to update your bid across multiple campaigns in brax. Today we're going to help you do just that. The most important question to ask when updating a bid is: "TO" or "BY" ?

TO Rule:
Updating a bid "TO" X will put your bid a the % you are entering and NOT take into account any current bid modifiers. For example, if I have 3 bid modifiers that are +20%, +30% and +40%, and I create a rule to update my bid modifications "TO" -10%, this will change all three of those modifiers to -10%.

This table illustrates an example of the TO rule:

BY Rule:
Updating a bid "BY" X will adjust your current bid by the chosen % by taking into account the calculation of your current modifiers, if any. For example, if I have 3 bid modifiers that are +20%, +30% and +40%, and I create a rule to update my bid modifications "BY" -10%, this will change all three of those modifiers to +8%, +17 & +26% respectively.

This table illustrates an example of the BY rule:

If you have other questions, email Love@Brax.io for more help!