How to Set-Up UTM Tags in Brax

In order to view Google Analytics data, you must use specific UTM tags at the correct levels. These UTM Tags work at the Campaign, Publisher, and Ad Level. 

Note: You must have a Google Analytics View defined first in order to see your GA data. Click here for instructions on how to connect your GA account.

You can enter these tracking codes in manually when creating your campaign and ad groups, however we would recommend you set these up as your Default Tracking Codes so that they are automatically inserted. 

To access the default tracking page in Brax, click on your email address in the top right corner, and click Tracking:

From the Tracking page, copy and paste the tracking codes below into Brax:

Campaign Level Tracking

Outbrain: 
utm_source=outbrain&utm_campaign={{campaign_id}}&utm_medium={{section_id}}&utm_content={{promoted_link_id}}&utm_term={{publisher_id}}

Taboola: 
utm_source=taboola&utm_campaign={campaign_id}&utm_medium={site}&utm_content={campaign_item_id}

Revcontent: 
utm_source=revcontent&utm_campaign={boost_id}&utm_medium={widget_id}&utm_content={content_id}

Content.ad: 
utm_campaign={{CAMPAIGN}}&utm_source=contentad&utm_medium=[did]

Note: Yahoo only supports tagging at the Ad Level

Ad Level Tagging:

Yahoo: 
utm_campaign={{CAMPAIGN}}&utm_source=yahoo&utm_medium=${pubid}|{device}&utm_content={{AD_ID}}&utm_term={adgroupid}

Setting the parameters exactly as above is important. Each term is Case Sensitive. Your Tracking screen should look like this:

Once you are finished entering in your Tracking Codes, click Save. These codes will be applied to all campaigns moving forward (IE: they will no be applied to existing campaign, only new campaigns/content that is created moving forward. 

Click here to read up on Best Practices for setting up tracking within Brax