My Google Analytics Is Not Tracking!

Alright, this is the big Google Analytics Q&A to address some common issues.

First off, I highly recommend you read this great article written by our awesome team.

Google Analytics Cheat Sheet

Now that you've brushed up on the essentials, let's go over some common mistakes. The most common reason that data doesn't appear is usually due to what utm_campaign passes through. If it doesn't match the campaign name exactly, nor the campaign ID, your data won't match up. For this reason, we recommend using :

utm_campaign={{CAMPAIGN}}

or

utm_campaign={campaign_id} if using Taboola
utm_campaign={{cid}} if using Outbrain
utm_campaign={BOOST_ID} if using Revcontent
utm_campaign={campaignid} if using Yahoo Gemini
utm_campaign={cid} if using Content.Ad

We recommend IDs over names because an id never changes.

Outbrain Publisher/section data is missing!
If you're missing data from sections or publishers, check your tracking. Make sure your default tracking has {{section_id}} & {{publisher_id}}. You can have {{section_name}} and {{publisher_ name}} in your tracking, but it doesn't help match them in Brax. Section names can get really close, and that can throw off matching. That's why we use IDs instead.

My Data is here, but not the newest numbers!
Unless our queues get really backed up, we expect to be pulling your GA data every 3 hours. If your data was recently refreshed, please allow some time for the data to update.

One of my campaigns doesn't have any GA data/ I'm missing imported metrics!
If you're missing GA data for a single campaign, double check that you don't have any spaces in front or at the end of your campaign name. This causes errors when pulling data. 

My revenue numbers are low compared to the GA interface!

In many cases unchecking utm_medium=referral from your GA Connection fixes the issue. If this is not the case, please reach out to us and we will troubleshoot together.

Is there a way to remove the tracking from the creative group without having to upload a  new creative group?
That's no problem! Just click, delete, and save. Keep in mind, this will take effect next time you push the ad group.