This guide assumes you have an active Outbrain conversion pixel. If not, get Multiple Conversions Tracking setup help here: https://www.outbrain.com/help/advertisers/optimize-for-conversions/
Outbrain conversion data can be a great tool for optimization.
Let's get started displaying this information.
From Reporting, click the "Columns" button. Conversion Columns are hidden by default, and will be listed under "Outbrain Conversion Metrics". We pull in conversion columns as soon as they return data. This means if you don't see a new column, it will appear once it has its first conversion.
Check as many boxes as you like. When you're finished, click outside the window or hit "Close".
Columns are currently set by view, and are not network specific. Do be aware that this means that they will still appear in campaign reporting screens for other networks.