With this release, we bring Smartbids for Taboola and a few advanced options for OS targeting.
This month Taboola rolled out Smart Bid as its default campaign option. Use Smart Bid if you want Taboola to help maximize campaign performance and scale automatically.
Smart Bid is an optimization automation tool that adjusts bids per impression, according to how likely users are to drive conversions at scale. The maximum cost per click over each site won't be higher than 50% over the baseline bid amount. For example, a CPC of $0.10 could bid up to $0.15. For this reason, it might be a good idea to try a lower CPC at first. We spoke to Taboola and they are also currently testing Smart bids up to 80%.
When you create or edit a Taboola campaign, find Bid Type under CPC, where you can toggle between Smart Bid and Fixed Bid. Note that your current Fixed Bid campaigns will not be changed.
When Smart Bid is selected, the next line down will read "Adjust CPC for" and contain the menu options "Conversions" and "Pageviews".
Need a little more control? If you make a manual bid adjustment to a site, this will remove Smart Bid from that site until the adjustment is removed. Keep this in mind when running rules that adjust site bids. You can also disable sites without removing Smart Bid as a whole from the campaign.
We've also integrated advanced targeting options. You can now target Any OS across multiple manufacturers. This list will be automatically updated as Taboola makes changes in the future.
Go ahead and try these out, and message love@Brax.io if you need help.